01/03/2025

1. Introduction

BMEXTERN is committed to maintaining high advertising standards to ensure a positive experience for users and advertisers. These Advertising Policies (“Policies”) outline the requirements and restrictions for advertisements placed through BMEXTERN’s Advertising Platform (the “Ad Services”). By using our Ad Services, you agree to comply with these Policies.

2. General Advertising Guidelines

2.1 Accuracy and Honesty: Ads must be truthful, non-misleading, and accurately represent the product, service, or brand being advertised.

2.2 Relevance: Ads should be relevant to the target audience and must not use deceptive tactics to attract clicks or engagement.

2.3 Compliance with Laws: Advertisers must comply with all applicable laws, regulations, and industry standards related to advertising.

3. Prohibited Content

The following content is strictly prohibited in advertisements:

• Illegal Products and Services: Ads must not promote or facilitate illegal activities, including counterfeit goods, drugs, or fraudulent services.
• Deceptive or Misleading Claims: Ads must not contain false claims, exaggerated promises, or misleading representations.
• Hate Speech and Discrimination: Ads must not promote hate speech, violence, or discrimination based on race, ethnicity, gender, religion, or other protected attributes.
• Adult Content: Ads must not include sexually explicit material, nudity, or adult services.
• Tobacco and Alcohol: Ads promoting tobacco, vaping products, or excessive alcohol consumption are prohibited.
• Weapons and Explosives: Ads must not promote firearms, explosives, or dangerous weapons.
• Malware and Scams: Ads must not contain malware, phishing schemes, or other deceptive practices that harm users.

4. Restricted Content

Some types of content are allowed but with restrictions:

• Gambling and Betting: Ads for gambling services must comply with all relevant laws and require prior approval.
• Healthcare and Pharmaceuticals: Ads for medical treatments, supplements, and pharmaceuticals must be backed by scientific evidence and comply with local regulations.
• Financial Services: Ads for loans, credit services, and investments must be transparent and not promote unrealistic financial gains.
• Political and Social Issues: Ads related to political campaigns or social issues must adhere to transparency requirements and applicable election laws.

5. Ad Format and Placement Restrictions

5.1 Clarity and Readability: Ads must use clear, professional language and be free of excessive capitalization, symbols, or poor grammar.

5.2 Image and Video Standards: Visual content must be high quality, relevant, and free of excessive violence, sexual content, or shock tactics.

5.3 Landing Page Requirements: Ads must direct users to a functioning landing page that is relevant to the advertisement and does not contain deceptive or malicious content.

6. Enforcement and Consequences

BMEXTERN reserves the right to:

• Reject or remove ads that violate these Policies.
• Suspend or terminate advertisers who repeatedly violate the Policies.
• Take legal action against advertisers engaging in fraudulent or illegal activities.

7. Reporting Violations

If you encounter an ad that violates these Policies, please report it to BMEXTERN’s support team at support@bmextern.com.

8. Policy Updates

BMEXTERN may update these Advertising Policies from time to time. Advertisers are responsible for reviewing and complying with the latest version.

9. Contact Information

For inquiries regarding these Policies, contact BMEXTERN at support@bmextern.com.